Brand Strategy

The Information Rebrand 2024

The Information, launched in 2013, had never undergone a comprehensive brand overhaul. I took the work the internal team established with an external agency, Sylvain, and brought it to life. The effort involved working with every team in the company through months of iteration, utilizing my project management, marketing strategy, and leadership skills to come to life.

The result: highly favorable feedback from subscribers, external stakeholders, and press coverage in Digiday.

Brand Campaigns

Read Us First, Them Later 2023

In the journalism world, who gets the story first (correctly, of course) matters. It can often be the difference between business leaders making well-informed decisions. The Information is known for our incredibly connect journalists who produce hundreds of exclusives per year, which are then often followed by similar stories from other publications. Our first formal brand campaign highlights this narrative, reminding readers of all the times The Information has brought them the news first.

Miami Art Week 2022

It’s that time of year in the art world, where flights down to Miami, Florida are filled and the party invites flood inboxes–of a select group–to celebrate Art Basel Miami. This year, instead of heading down to the exclusive parties and well-established shows, we decided to do something different.