CONTENT STRATEGY

My career has evolved as the digital media landscape has shifted. Originally trained in print journalism, I took my passion for storytelling and writing into the social media space, where I quickly discovered a need for a new type of role: content programming.

Audiences are everywhere—but have we mastered how to meet them cross-platform? Engage them where we can drive ROI, while simultaneously creating brand loyalty?

I am a project manager for the social & editorial content that drives business outcomes & marketing growth.

Forbes: THE BEST PLACES TO RETIRE IN 2019

For decades, Forbes ranked the cities where retirees flocked en masse. But the list lacked one thing: the voices of actual retirees. We embarked on a 3-city tour to meet the people who chose to settle in some of those very cities. The resulting content drove an increase in page views and audience loyalty to the annual list.

Forbes Flash

As Forbes worked to adapt to the shifting digital media landscape, one weak point emerged: the ability to react to real-time news. Teams were staffed for more long-term journalism, and the social team was no different. But I saw an opportunity for us to be a part of the conversations happening around social media (specifically on Twitter), breaking down the multitude of new stories that emerged each week.

Thus, Forbes Flash was born. What began as a weekly livestreamed show, produced by a small crew and with a large amount of experimentation. Over two years and 100+ episodes, it became a franchise that attracted loyal viewers, sponsorship, and millions of views.

We experimented along the way — moving from livestream to uploaded videos, redesigning our set and branding, and expanding to Instagram Stories. The show provided us with an opportunity to hear from our audience what they wanted to read and see; highlighted our talented reporters; and above all, taught us how to be flexible and creative with what resources we had.