CASE STUDY
As Forbes worked to adapt to the shifting digital media landscape, one weak point emerged: the ability to react to real-time news. Teams were staffed for more long-term journalism, and the social team was no different. But I saw an opportunity for us to be a part of the conversations happening around social media (specifically on Twitter), breaking down the multitude of new stories that emerged each week. Thus, Forbes Flash was born.
What began as a weekly livestreamed show, produced by a small crew and with a large amount of experimentation. Over two years and 100+ episodes, it became a franchise that attracted loyal viewers, sponsorship, and millions of views.
The show provided us with an opportunity to hear from our audience what they wanted to read and see; highlighted our talented reporters; and above all, taught us how to be flexible and creative with what resources we had.
We experimented along the way — moving from livestream to uploaded videos, redesigning our set and branding, and expanding to Instagram Stories.Maybe you want to turn a hobby into something more. Maybe you want to launch a business.