CASE STUDY
The Information, launched in 2013, had never undergone a comprehensive brand overhaul. I took the work the internal team established with an external agency, Sylvain, and brought it to life.
Stakeholders
The effort involved working with every team in the company through months of iteration, utilizing my project management, marketing strategy, and leadership skills to come to life.
“We are thrilled to unveil a redesign of our site and a new logo. Overall, we redesigned more than 200 pages—a massive undertaking from our incredibly talented team.”
The Results
Highly favorable feedback from subscribers, external stakeholders, and press coverage in Digiday.
